"Have a protein shake in the morning. Have a big salad for lunch. Eat a sensible dinner. Oh, and take this cocoa drink at least twice daily whether you want it or not." That's what I told her. She had been suffering from the worst cravings. They came in the morning about two hours after her typical "healthy" bowl of cereal and coffee. They also came at night in the form of too many glasses of wine.
She agreed to make these changes to see how it helped even though she was skeptical.
Guess how much she lost? A little less than 20 pounds in just over two weeks!! Before I tell you what happened, let me put a disclaimer to this. These results are NOT typical. I don't know why she lost so much weight, but it pretty much fell off of her as soon as she started to implement my program. While these results are not typical, that was not the last time I saw big results from this "protocol."
You might be wondering what is typical? 8-15 pounds can easily be lost following this approach.
She did not even do any exercise, not even the ME workouts. She just walked on occasion.
I also remembered why it worked so well and that "meal plan" has been used in many of our most successful programs (including our famous menopause program). In reality, this case is one of the ones that solidified two principles squarely in my head related to weight loss. How can you do this too?
Simple, Satisfying Solutions
It took me a long time to learn this, but when it comes to diet and weight loss you must create simple, satisfying solutions.
The diet must be simple. People are already overworked, overwhelmed and psychologically tapped out. Whatever changes you make must be as easy, or easier, than what you were doing before.
In this case we substituted a protein shake for a bowl of cereal because it is as quick, and actually more satisfying. This immediately took away her 10am cravings for doughnuts and bagels.
She also needed to be free of decisions at lunch. This meal was confusing her. Should she get the healthy wrap? Eat Mexican? Have sushi? Or get a salad? I took the decision away from her. She liked salads, so that is what she had. It became the only option she had for lunch. No more thinking. A large salad. Easy.
It is one thing to take away hunger, but we all know there is more to eating than that. A meal has to satisfy the belly and the head. This is where the magic came in. In truth, this is Keoni's invention; imagine every time you have a craving for something you could go eat as much chocolate as you want?
In Keoni's research (he is one of the World's leading experts in cocoa), he found that compounds in cocoa changed brain chemistry in the same way other pleasurable things like drugs and sex did. In other words, cocoa quenched cravings. It gave that wonderful relaxed but stimulated feeling in the brain.
Well, who does not love cocoa? I used his concoction with her. She could have this twice a day whenever she wanted. It worked like a charm. In fact, it has worked so well in our clients that Keoni and I developed a product called Craving Cocoa that can be made into a decadent pudding, milkshake or hot cocoa drink!
It knocks out cravings better than anything we have ever tried or you will ever use.
Cravings are chemical in nature. Meaning they come from the chemical reactions going on in your head. But they are also circumstantial or that they are triggered by what is going on in your life and your habitual behaviors.
Think about turning on the TV. When most people do this they are immediately primed to eat. How about when you go to the movies? You have to get popcorn don't you?
In one famous study on eating and mindset, a group of moviegoers gorged themselves on week old, stale popcorn just because they were watching a movie. Talk about a mindless craving, right?
So if you are going to beat cravings you must develop alternate solutions to your traditional habits. In another clinical case of mine the client had wine after dinner and while watching TV. I knew TV was a craving trigger for wine. So together we came up with something that was equally as relaxing to her as TV. She loved baths so I told her to take a bath when she would normally watch TV.
She asked if she could bring the wine in the tub? I said sure. But guess what happened once the TV went away? That's right, she no longer wanted the wine. Wine and TV were paired in her mind, NOT wine and a bathtub.
See how cravings work? Pretty cool right?
How can you do it?
I knew that when I started writing about cravings everyone was going to be asking about the products we use. I get it all the time. They ask, "Jade, what protein shake did you use? Is there a certain kind?" Or, "Jade, that cocoa stuff you use. How can I get that?" One other thing they ask is, "Jade, can I work with you to try to hack my negative habits the way you did hers."
Well, luckily I can help in all these regards. Now, I run a business and so I am going to introduce you to the products we use. These things were developed specifically for craving control so yes; they are different and more effective than your standard protein shakes and cocoa powders.
However, I realize not everyone can afford the products or even get access to them because we do not currently ship overseas, yet we have a very sizable following in the UK, Europe and Australia.
Also, one of my favorite things to do is coaching. I love all aspects of it, but it is reserved strictly for my private group, which is no longer open. But I am going to give you another alternative.
What to do
So here is the deal. If you really want to do this the right way, here is what I recommend. You get the products we designed for cravings. To get close to the results my client got, I would do the following:
In addition, begin working with someone to slowly get your cravings under control. If I were you, I would consider joining our private coaching group called the ME Lifestyler's Group. We are revamping this program to make the coaching even better. This group coaching used to be done on Facebook, but starting next month we are moving to all live calls. You will get 2-6 live calls a month!
What if you can't afford, or can't access the Craving Bundle? Honestly, it won't work as well, but it will likely work. All you are going to do is get a regular old whey protein. Use that in the morning.
For the cocoa, go out and buy organic baking cocoa. Put 1 tablespoon in water (add water slowly and stir to avoid clumping). Add a non-calorie sweetener like stevia if you wish. Do this twice a day or more.
Then have a sensible dinner. Also, make sure you start spotting habit triggers and replacing them with healthier routines.
Got it? Easy right?
An Offer For Those Who Want The Products.
I am going to say off the bat we can only do this for 100 people at a time. I know that sounds like a marketing ploy, but it really is not. Buying this bundle puts you into our coaching program as well and we cannot let too many people in. If we do, the coaching calls become overwhelming for Me to manage (yes, I do all these calls myself.)
So, if you really feel like you have wanted to get our Craving Shake and Craving Cocoa, we are giving 100 of you the chance to do so. And when you do, you will get free access to the ME Lifestyler's group for as long as your product subscription is in effect.
You might be wondering how we do this? Well, when you purchase a product subscription for Craving Shake and Craving Cocoa, we are able to give a special rate. It is kind of like buying in bulk. It also allows us to pay for your Lifestyler's membership.
Basically, what we are doing is giving you a steep discount and using our profit from your first few months to pay your Lifestyler's fee. Then, of course, we hope you stay on as a subscriber and in time we make up this difference plus some.
I like to be very transparent about this stuff, because I trust you to see how this is an example of a company and a consumer entering into a win-win, honest relationship.
You get great products, you get great results and you get a free membership. We get a repeat customer who we are able to get great results for. They then tell others and we all live happily ever after.
Make sense? So, if you want to be one of the 100 people to get in on this action, click the link below and join. If the link is not active, assume the 100 spots are already taken and use the independent links for Craving Shake and Craving Cocoa instead. HERE & HERE.
Each month we will send you two boxes of Craving Shake (a month supply) and one Craving Cocoa. And, you also get the Lifestyler's coaching membership for free for as long as your subscription is active.
This is everything you need to beat cravings all in one place. One more time here is what you get:
In the next blog I will give you more on cravings whether or not the cart is still open or not. I want to tell you a little bit more about how sleep, stress and exercise impact cravings and how walking, sex and other tricks can help.
Talk to you tomorrow.